From today's Toronto Star:Earlier this week, First Lady Michelle Obama was photographed at a Washington-area food bank wearing sneakers. The fuss: They are $540 (U.S.) a pair, designed by the Paris house of Lanvin, one of the hottest – and most expensive – labels in the world.
I don't know if the First Lady received these sneakers as a gift or bought them. If she paid over $500 US for a pair of sneakers, I submit that her conduct was immoral.
In a world where something like 27,000 children die everyday from causes directly related to poverty and over one billion people manage to survive on an income of less than a dollar a day, conspicuous consumption is immoral. Conspicuous consumption is probably best defined as lavish spending on goods/services acquired primarily for the purpose of displaying wealth and thereby attaining/maintaining social status. Or I suppose you could simply define it as spending $500 US for a pair of sneakers because you are able to and desire to.
I believe that most applied ethicists (such as Peter Singer) would agree this view. However, libertarians such as Jan Narveson would likely argue that they have every right to spend what they earn on what they wish.
This isue has me thinking about what other consumer choices would satisfy the definition of immoral conspicuous consumption and here is my quick list of 10 (in no particular order):
- Buying bottled water when tap water is safe and accessible.
- Owning more vehicles than the number of adult drivers in your household. Quite frankly, many families that can afford two vehicles, could easily get by with one.
- Applying pesticides to your lawn. Thankfully, my city has recently outlawed this practice.
- Flying first class.
- Buying any item for which a premium is charged for the brand name and yet no corresponding proportional increase is quality is received (eg. Prada). The reason why I phrase it in this manner is due to the fact that buying a brand name is often a perfectly sensible consumer choice - look no further than my new Callaway FT-i driver which I would argue is worth every nickel that I paid for it.
- Donating money to any religious institution which uses any portion of your money to maintain a place of worship or to pay clergy salaries.
- Private box seating at a sporting event when it offers no improved view.
- Smoking cigarettes.
- Buying diamond jewellery.
- Buying art where the cost of the item bears absolutely no relation to the labour and material involved in creating the piece. Exhibit A - the $140,000,000 US paid by David Martinez for Jackson Pollock's No. 5, 1948: No. 5, 1948



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